Saturday, 12 June 2010

World Cup 2010 Logo

As the World Cup gets under way, it's been over 4 years since the FIFA World Cup 2010 logo was first revealed.

Back in 2006 amidst a spectacular display of fireworks, the 2010 World Cup logo design was unveiled to rapturous applause at the official World Cup FIFA handover to South Africa in Berlin.

Fifa's brief wanted to highlight what African football is all about, vibrance and passion for the game. Using the image of an African football player, the logo also incorporates the use colours of black, red, gold and blue.

The logo is now the image associated with the 2010 World Cup across the world.

Forty-year-old Gabriel da Abreu, whose Johannesburg company Switch Design created the wining emblem.

"We think we met Fifa's brief because we showed what African football is all about: flair. The bicycle kick presents that and the colours are not only the colours of South Africa but also of the whole continent," he explained.

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